Qiddiya Investment Co, the flagship project under the Public Investment Fund (PIF) of Saudi Arabia has recently launched an executive office, which is focused on enhancing partnerships of the Company with entities, investors and specialists from all industries. ‘Spirit of Play’ office is intended to strategize and promote the construction processes of Qiddiya city, a key component of the Kingdom’s vision 2030 economic diversification processes. Qiddiya city is situated approximately 45km from the center of Riyadh. There are plans to develop the city of Qiddiya, which is supposed to be recognized as the biggest family entertainment center across the globe, rich with amusement parks, sport arenas as well as art and culture centers, are underway.
The development of the city is in line with the overall vision of Saudi Arabia to enhance the tourism and entertainment industries, which avails great business opportunities. Abdullah Nasser Al-Dawood, Managing Director of Qiddiya Investment Co. made a statement that the project has a capacity of attracting global tourists, millions every year and over 500,000 residents will be provided with housing developments along with job opportunities.
The Design and Branding works is intended at promoting Qiddiya as the most sought-after tourism destination in the world by getting partnerships with relevant industry players and involving them into the development of the city. Considered the head of the corporate office, Ross McCauley insisted on the fact that the travel market was dynamic as much as the aspiration of Qiddiya where people would have other types of experiences all together full of engagement and interactivity.
This shift comes just a little after the entry of entertainment attractions of Qiddiya Investment Co. into partnership with a tech company – Globant to work on the development of the Qiddiya Play life Connected Experience. Smart device driven connections to the navigation and features of the Qiddiya apps are aimed at getting local residents and even tourists to enjoy the city’s offerings further promising and realizing Qiddiya’s aim of being a global entertainment and cultural center.
The Qiddiya Project is believed to be the bedrock for the economic diversification within the Kingdom with huge prospects for local and global investment whilst supporting the realization of the Kingdom’s Vision 2030 which is oriented towards encouraging its people’s well-being and a mixed economy.
